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For and About Italian Americans




PRIMO will be published every ten weeks during 2010. The next issue and dates of distribution follow:

  • 3rd Edition 2010 - Distribution Date September 30, 2010 - Available on the Newsstand: September 30, 2010

 

Special Announcements:

Call to Readers: We plan to feature a special issue titled “Surviving the Recession.” We want to pay tribute to Italian American owned businesses toughing it out during this recession. No TARP funds, no bailouts, no government help for them…just old fashioned hard work and dedication. We want to hear from you. Tell us about your business, the products you make or the services you provide; how long have you owned your business, tell us if it is family run and tell us the family members who work with you, what led you to start your business, why you like it and include your opinions on today’s economy. Please be sure to send us a photograph of you at your desk, workbench or counter, alone or with your employees. Be sure to tell us where your family came from in Italy. No more than 200 words. Please send your write-up and photograph(s) to PRIMO Editor, 2125 Observatory Place, N.W., Washington, D.C. 20007, editor@flprimo.com.

Buy PRIMO Coffee Mugs
Enjoy your morning coffee with a PRIMO coffee mug. Just $7.95; the price includes shipping and handling.

Buy PRIMO Earrings
Italian pride never looked so beautiful. Our earrings are handmade, right here in the USA, from the finest material: Sterling silver, beads of jade, carnelian and agate - in the colors of the Italian flag – red, white and green! Buy them today! Just $7.95; the price includes shipping and handling.

Now Available: PRIMO Umbrella
Rainy days are brighter when you walk under our PRIMO umbrella. Keep dry while showing the world you are proud to be an Italian American. The PRIMO umbrella tells people you are! Just $10.95; the price includes shipping and handling.

Order your PRIMO merchandise today by calling PRIMO toll free at 866-67-PRIMO (77466).

Attention: Italian Clubs and Societies. Click here for a special ad offer in Primo!"


Publisher & Editor Introduction

My name is Truby Chiaviello and I am the publisher and editor of PRIMO. It is a great honor and pleasure for me to publish this magazine.

There are many different reasons why PRIMO readers read the magazine. Some readers like to read about notable Italian Americans and past events that affected the Italian American community. Some readers prefer to read about Italy's contribution to America in the way of art, architecture, music, science, literature, language, history, politics and philosophy. Other readers want to be apprised as to the continuing current status of Italian Americans. They enjoy reading about the latest accomplishments and current events of the Italian American community. Finally, some readers just enjoy reading about Italian food, wine and unique travel destinations in Italy.

Therefore, my editorial goal has to be to satisfy the dynamic demands of our readers. PRIMO shall provide articles to fulfill all readers' interests. In order to achieve this task, my staff and I will work hard providing well-written and well-researched articles that will convey the complete picture of the Italian American experience. These articles shall educate, entertain, and enlighten readers. I am confident that every issue of PRIMO will be cherished and enjoyed by you and your entire family. I hope PRIMO will be another means to inspire greater pride among Italian Americans about our shared heritage and progress and to enhance a greater appreciation of the continuing legacy of Italy.

As you can tell from my last name, I am of Italian descent. I am no stranger to the Italian American experience and Italy's outstanding history and culture. What does my last name mean in Italian? The root word of my last name chiavi is the plural of the word "key" in Italian. Usually in Italian, the last four letters of one's last name that ended e-l-l-o usually meant "little" in Italian. It was sometimes an affectionate reference by fellow Italians to a particular craftsman. My presumption is that one of my ancestors had an occupation as a key maker in Italy and hence my family was given this last name. I would like to think that Chiaviello (little keys) was an affectionate name given by villagers to a well-liked key maker many years ago.

My grandfather Samuel Chiaviello came to America from a small village, Sera, in the late 1800s. He was just a boy and lived for much of his early life on his own in lower Manhattan.

My grandmother Fanizzia "Fannie" Passanante came from Avellino, a mid size city in Campania region in Italy. One PRIMO reader, Joann Primamore, told me during a recent phone conversation that her family also came from Avellino. She says that Avellino has had a strong historic connection to Germany and many Germans settled in the city throughout the years. For much of my life, I thought that my fair skin and tall frame came from my mother's Anglo side of the family. But Mrs. Primamore says many Italians who hale from this region resemble Germans. Her input made me realize that it may be due to my Italian side of the family as to why I am six feet tall and sunburn easily.

My grandmother was one of three children who settled in America with her father and mother. She and my grandfather had five children: Philip, Anthony, Anna, Helen and my father Robert.

My father and mother, Esther, raised my family and me in Rutherford, New Jersey. My hometown is one of many small towns just west of Manhattan. The small towns are like large ethnic neighborhoods of New York. Hundreds of thousands of Italians live there and to this day when I visit I cannot get over the number of Italian names on storefronts throughout the area. Like the northern New Jersey area where I grew up, I attended college in an area of Pennsylvania with a high concentration of Italian Americans. My alma mater is Washington & Jefferson College, located in Washington in the area of western Pennsylvania where PRIMO began. As so many PRIMO readers who live in Pennsylvania can testify, that area also consists of hundreds of thousands of Italian Americans. Indeed, my personal experience has put me in contact with all kinds of different people of Italian ethnicity.

Ever since graduating from college, I have been employed in the publication business in a variety of positions. I know and I like the publication business very much. I have worked as a beat reporter, assistant editor, advertising salesperson, circulation manager and administrator for several newspapers and magazines.

In both my personal and professional experience, I believe I come to the job as publisher and editor of PRIMO well qualified. I am very proud of my Italian heritage and my goal is to convey that pride through the example of making PRIMO the best magazine it can be. Thank you for reading PRIMO and with God's blessing, may you, your family and friends continue to enjoy the magazine for many years to come.




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