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For and About Italian Americans
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Third Edition 2023

Volume 25 / Issue Three


The Children’s Story, Written by Carlo Collodi, Celebrates 140 Years

Few people may know that Pinocchio is an Italian creation.

Like Mickey Mouse, Bugs Bunny and Woody Woodpecker, the boy marionette, as depicted in animation, has become global, in scope.

Pinocchio is borderless, universal, a gift to children everywhere.

We pay tribute to Pinocchio with an outstanding cover feature article.

Buy your copy today!

In Every Issue

  • Publisher’s Note
  • Letters to the Editor
  • Travel/Hidden Treasures
  • Italian Language
  • Readers’ Corner
  • Reviews
  • Wine and Spirits
  • Food

The Third Edition 2023 also includes:

• Roman Bread - Italy’s Capital City Boasts The World’s Best Bakeries
• Vesuvius - A Look Back at The Awesome Eruption of The Volcano, Near Naples
• The Return of The Lupa - The Bronze Statue, Stolen in Cincinnati, is Replaced and Re-Dedicated
• Beaverton Foods - Grandma Rose Creates America’s Most Pungent Horseradish
• Liver Better, Live Longer: Chicken, Sun Dried Tomatoes & Mozzarella, Pasta Pancetta, Wild Mushroom Soup, Italian Sausage and Green Beans, Castagnaccio Cake, Amaretto Cookies

The Fairy Tales Celebrates 140 Years

In February, 1883, Collodi compiled all chapters for a book titled, “The Adventures of Pinocchio.” The year 2023 marks 140 years of children’s story greatness.


    Italy’s Capital City Boasts The World’s Best Bakerie
    In recent years, Italian bakeries have had an ever-increasing focus on bread quality. Superb ingredients mix with tradition and innovation to offer new tasty products. PRIMO Magazine took a mouthwatering tour of five of Rome’s best forni, bakeries.

    A Look Back at The Awesome Eruption of The Volcano, Near Naples

    Mount Vesuvius may seem a majestic peak to overlook the bay of Naples, today. Yet, this volcano made history on March 17, 1944, with a spectacular eruption.

    The Bronze Statue, Stolen in Cincinnati, is Replaced and Re-Dedicated

    Cincinnati was a festive atmosphere on Friday, November 3, 2023. The day had come: The replacement statue of the Capitoline She-Wolf (Lupa Capitolina) was unveiled in beautiful Eden Park.

    Italian Heritage Comes in Many Jars

    Since 1929, Rose Biggi and her family have used the pungent horseradish root to help create the present-day Beaverton Foods, located in Hillsboro, Oregon.

    Recipes featured are Chicken, Sun Dried Tomatoes & Mozzarella, Pasta Pancetta, Wild Mushroom Soup, Italian Sausage and Green Beans, Castagnaccio Cake, Amaretto Cookies



    • Publisher’s Note: Cathedral of Saint Matthew, The Apostle - The Seat of the Archbishop of the Washington, D.C. Archdiocese is Italian Inspired
    • Hidden Treasures - The Dragon Bones of Venice - The Remains of a Monster Inside a Venice Basilica Provokes Endless Debate
    • Language: John Polidori’s “The Vampyre” in Italian
    • Wine & Spirits: Grappa Nonino - An Innovative Distillery Seeks to Retain its Legendary Status
    • Readers' Corner: “Destino Mio,” by Lucia Giardino Cortese
    • Readers' Corner: “The Lettuce Grower of Havertown,” by John Oliano

    And...Book Reviews in this Edition…

    “Hidden Behind The Mist of Arrow Lakes,” by Lucia Mann. A novel to transport readers to the darkest chapters of human history.
    “American Conspiracy,” by M.J. Polelle. An exciting page-turner; most relevant, today, as we enter another presidential election cycle clouded by accusations of Deep State interference.
    “Mafia Bag Man - The Life and Times of a DC Mobster,” by Angelo Parisi. The full story of a little known, yet, well-connected crime figure, in Joseph Francis “Possum” Nesline, “The Boss of D.C.”, veteran member of the “Foggy Bottom Gang.”
    “Family Oral History Across The World,” by Mary Louise Contini Gordon. A fascinating treatise on how the memory of our ancestors is retained for future generations.
    “The Poetry of Ignazio Buttitta,” by Gaetano Cipollo. Many great poems are included in this amazing anthology. One page will have the work by Buttitta in Sicilian while an adjacent page will have the English translation by Professor Cipolla.


Special Announcements:

Lombardi SketchBuy a Framed Original Sketch
: "Coach Lombardi, Italian American."
PRIMO is proud to offer the Limited Edition Original Sketch series of NFL Football Coach Vince Lombardi with his most famous saying translated in Italian: "Winning isn't everything, winning is the only thing." Perfectly matted and framed, sized 11" by 14" this sketch, titled "Coach Lombardi, Italian American" will make a perfect addition to a wall in any den, office or family room. Coach Lombardi is one of our greatest Italian Americans, perhaps the best football coach in NFL history. He stands as a role model for all who strive for success on and off the field. The drawing comes with a biography of Coach Lombardi, his family's roots in Italy and his coaching career. Only $65.95: Each is an original drawing; not a copy or lithograph print. Order your sketch today! If you prefer, you can mail a check payable to PRIMO, including a letter you wish to purchase "Coach Lombardi, Italian American." Our mailing address is PRIMO, 4201 Cathedral Avenue, N.W., Suite 107W, Washington, D.C. 20016. Allow 15 days for delivery.

Buy Italian Sketches:  The Faces of Modern ItalyBuy "Italian Sketches: "The Faces of Modern Italy", a new book offered exclusively by PRIMO Magazine. Written by Deirdre Pirro, a writer based in Florence whose work has been published in PRIMO, "Italian Sketches" profiles the most influential Italians of the 20 th century. The world we live in today is in many ways shaped by Italian inventors, thinkers, artists, writers, film directors and performers who perfected their ideas, crafts and innovations within the past 75 to 100 years. From Maria Montessori to Sophia Loren, from Federico Fellini to Bruno Cavalieri Ducati, to many, many others, "Italian Sketches" brings the stories of modern Italy's greatest men and women to Americans. Extensively researched, written, and edited, the book comes with original drawings from one of Italy's top illustrators. You won't read about Italy's modern icons anywhere else. "Italian Sketches" will surely inspire pride in all Italian Americans. Buy "Italian Sketches" today. Just $17.90, price includes shipping and handling.


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Italian pride never looked so beautiful. Our earrings are handmade, right here in the USA, from the finest material: Sterling silver, beads of jade, carnelian and agate - in the colors of the Italian flag – red, white and green! Buy them today! Just $14.95; the price includes shipping and handling.



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PRIMO Umbrella
Now Available: PRIMO Umbrella
Rainy days are brighter when you walk under our PRIMO umbrella. Keep dry while showing the world you are proud to be an Italian American. The PRIMO umbrella tells people you are! Just $11.95; the price includes shipping and handling.

Order your PRIMO merchandise today by calling PRIMO toll free at 866-67-PRIMO (77466).

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